Lenticular Printing Helps Prevent Child Abuse
A really clever agency has come up with a way to print posters that provide two messages to two audiences, triggered by how tall you are. If you are over 4′ 10″ you will see a benign picture of a child. If you are presumably a child 4′ 10″ and under, you will see a [...]
by barbara | 15. May 2013 | culture, design, inspiration | Comments (0) |
How Global Marketing Initiatives and Misadventures Impact Packaging
We’ve been asked many times to create and implement a new global packaging architecture for companies whose product packaging has become inconsistent and regionalized. Seems simple enough. Come up with a system that everyone can use, no matter the product or the country. And it is relatively simple, but it’s not easy. People in a corporate [...]
by barbara | 07. May 2013 | culture, design, packaging, tips | Comments (0) |
The #1 strategy of high-performance brands? Differentiation. Don’t zig…ZAG!
We found another great slideshow based upon the book ‘ZAG’. Companies have to out-position, out-maneuver, and out-design…
by debra | 19. March 2013 | branding, culture, design, tips | Comments (0) |
Your Brand: What it is, how it works, and how to build a sustainable competitive advantage
Published in 2003, The Brand Gap by colleague Marty Neumeier is still the most straightforward and clear description of how to evaluate and develop a strong brand…
by debra | 06. March 2013 | branding, design, inspiration | Comments (0) |
From India with Love and Esteem…
Last winter Debra and I spoke at a meeting of the International Housewares Association’s CORE group of CEOs. As a result we were granted the opportunity to work for a wonderful organization, Sinko Corp., which manufactures Toockies. What are Toockies? Organic cloth scrubbers handmade by women in a rural village outside Calcutta, India. They are [...]
by barbara | 13. February 2013 | branding, design, sustainability | Comments (2) |
Assignment: Bring ‘Swissness’ to a Worldwide Brand
We’ve been fortunate to collaborate with Kuhn Rikon USA since 2001, designing hundreds of packages and dozens of catalogs, displays, ads, cookbooks and promotional tools. Last fall parent company Kuhn Rikon Switzerland invited us to compete to be their global agency. We believe in this company, their products and people. Needless to say, we were thrilled …
by debra | 12. February 2013 | branding, culture, design, inspiration, news | Comments (2) |
Global Packaging for m-Health Manufacturer
We recently refreshed iHealth’s brand creating a strong international presence and developing a multilingual Universal Packaging System. iHealth is an innovative global company offering mobile apps and products that measure vital stats – such as blood pressure …
by debra | 10. February 2013 | branding, design, news | Comments (2) |
Packaging That Actually Disappears
Instead of reducing packaging, here are creative designs from Aaron Mickelson’s masters thesis to help us get rid of it completely. Learn more…
by debra | 10. February 2013 | culture, design, inspiration, sustainability | Comments (3) |
Sitting down with Bay Area housewares execs from CORE San Francisco
by Barbara Phillips-Barrett
Last month we were invited by friend and colleague Vicki Küng, co-creator of the Museum of Robots, to give a presentation to the Chief Officers Reaching Excellence (CORE) of The International Housewares Association….
by don scott | 20. March 2012 | branding, design, news | Comments (2) |
One Wild Ride
I just love this video of an untethered rollercoaster flying through the city of Buenos Aires…
by don scott | 22. February 2012 | culture, inspiration | Comments (2) |